Which films did the Lovie Awards judges love most?

Lovie Awards - Sport Optimised with Microsoft Cloud

A data-driven look at the award-winning projects and producers at the Lovie Awards.

The Lovie Awards is one of those competitions where the worlds of marketing, advertising and corporate communications collide.

There’s a huge range of categories so we’ve narrowed it down. Moving Image is interested in branded video with a UK focus, so we looked at who smashed it in the 14 categories where video projects by brands, governments and charities compete against each other. 13 of these are in the Internet Video group, plus Best Social Video Series.

To work out who which UK producers the judges loved most, we analysed who won what from four different perspectives: gold Lovies, number of winning projects, total awards and total score by weighting. We included data on gold, silver and bronze projects, and shortlisted entries from UK producers or brands. We then calculated who performed most consistently across all four measures.

Top producers

This year’s most loved UK agency for branded film at the Lovie Awards was VICE. They delivered incredible consistency with four different awards for four projects and four clients – Diesel, UBS Unlimited, Samsung and Giffgaff. Strength in depth.

Whisper Films showed their mastery in sport with six awards for four projects for Red Bull, Nissan and NFL. Red Bull’s RB13 Launch won silver and a shortlist. Nissan BladeGlider & Margo Robbie was shortlisted in Best Editing and Shortform (branded).

LADBible Group produced excellent films with the third sector. They won gold for UOKM8 and a shortlist place for Respect the Water.

Two other UK agencies appeared twice for different projects in the winners and shortlist. M&C Saatchi for Royal Mail and Back Me Up, and Just So for Ballantines and Clarks Original. RAW London/NDAS and Plastic Pictures/Unilever continued their winning form with a silver and a shortlist place respectively.

Top projects

WIRED UK topped the rankings for most nominations for a single project – two bronzes and four shortlists for Sport Optimised with Microsoft Cloud.

The Skywalk featuring Alex Thomson, produced by Wing for Mercedes Benz and Hugo Boss, picked up won gold and was shortlisted.Other UK video projects that featured in the Lovie Awards included Black Rabbit/Trend Micro, Brand & Deliver/Radeon, Don’t Panic London/TrueView, Hill & Knowlton Strategies/HSBC Sport.

You might not have thought the inventor of the humble webcam is worthy of a Lovie Award. But Dr. Quentin Stafford-Fraser wins a Lovie Lifetime Achievement Award for his myriad contributions to computer science. By creating his XCoffee client program back in 1991, Stafford-Fraser took the first step in sharing live video on the Internet.

And where would we be without that?

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