Analysing brand video performance

Latest Insights

Moving Image Showcase: What makes a good entry, and why?

This article shows how we select work featured in Showcase, and how you can use it for your own business.

How much do joint posts boost video engagement, and why?

Brands turn to influencers and celebrities to harness their star power. It can be a potent partnership, but success depends upon certain conditions. We’ll take a look at a few brands that get it right and why.

Research

Regret or trend set? Was Burberry's mass wipe of video a Kamikaze move?

We take a look at what happened when Burberry removed all brand video content and explore why unique strategies like these can be risky, but also successful.

Research

The UK Top 50: Ever present, over the years

We look at past rankings of the UK Top 50 to identify those ever present, and those formidable newcomers to the report.

Research

The UK Top 50: The good, the great, and the new

The UK Top 50 results are out for 2022, revealing a sector that has had a great couple of years. We show the top producers and give links to download the full report.

Research

The UK Top 50 producers and the Brand Film Industry Report: Why they matter

Following the release of the highly anticipated Brand Film Industry Survey alongside The UK Top 50, Moving Image explores why this year's editions are so important to the sector as a whole.