Benchmark

Measure your brand video against your competitors.

Top Instagram brands Q2 2022

Top brands in our sample of 100, ranked by likes.

q2
Text Link
Rank
Brand
Views
Likes

Top LinkedIn brands Q2 2022

Top brands in our sample of 100, ranked by reactions.

Text Link
Brand
Reactions
Rank

Top Instagram videos Q2 2022

Top videos in our sample of over 1,000, ranked by likes.

Text Link
Rank
Video
Title
Brand
Agency
Views
Likes

Top LinkedIn videos Q2 2022

Top videos in our sample of over 1,000, ranked by reactions.

Text Link
Rank
Video
Title
Brand
Agency
Reactions

In Q2 2022, celebrity appearances propelled Burberry to the top of the charts on Instagram. GSK raced ahead on LinkedIn with its message of corporate change.

The Benchmark is our unique reference data set for UK brand video. We track 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month.

The Benchmark reveals patterns, trends and strategies that work, as well as those that don't.

For unique insights that make your video budget go further, download our reports and get your bespoke dashboard.

All economic sectors
Engagement - likes/reactions
Video views
Duration
Frequency
Date
Digital dashboard and in print
By brand and individual video
The Awards Report 2021

Rankings and analysis of 2021’s most prestigious awards winners in brand video and corporate film. The best films, brands and producers.

Get yours now
The Brand Film Industry Report 2020

The definitive report on the UK Brand Film Industry. All the data on a major hidden sector of the UK screen industry.

Download now
Get your brand's benchmark - free of charge.

Tell us which brands you want to compare against, and we will deliver a tailored benchmark to your inbox.

Get yours now
Get the big picture with The Benchmark on 100 leading UK brands.

See how leading brands like Rolls-Royce, Aston Martin and Unilever get stellar results.

Download now
Alchemy Films
Alchemy Films
Glencore
Glencore
B.T
B.T
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
Barclays
Barclays
Vodafone
Vodafone
Burberry
Burberry
6,276,605
Tesla
Tesla
Anglo American
Anglo American
Dyson
Dyson
846,492
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
GSK
GSK
Boots
Boots
722,284
Müller
Müller
153,543
British Airways
British Airways
578,361
390,676
Dr. Martens
Dr. Martens
1,402,481
945,373
Aston Martin Lagonda
Aston Martin Lagonda
1,410,740
2,941,123
EY
EY
Rolls Royce
Rolls Royce
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
Alchemy Films
Alchemy Films
Glencore
Glencore
B.T
B.T
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
Barclays
Barclays
Vodafone
Vodafone
Burberry
Burberry
Tesla
Tesla
Anglo American
Anglo American
Dyson
Dyson
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
354,766
GSK
GSK
336,552
Boots
Boots
Müller
Müller
British Airways
British Airways
Dr. Martens
Dr. Martens
Aston Martin Lagonda
Aston Martin Lagonda
195,812
EY
EY
263,646
Rolls Royce
Rolls Royce
558,335
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
Inspiration
London 2012 Olympic Games
New Moon Television
Designing a shoe
Dr. Martens
397,622
Jacob Elordi for Burberry
Burberry
359,448
Bella Hadid for Burberry
Burberry
344,694
London floating meadow
Burberry
823,548
Gisele for Burberry
Burberry
1,048,752
Whatever It Takes
Macmillan Cancer Support
Iconoclast
Invisible Me
The Disabilities Trust
Media Zoo
Sorry (Not Sorry)
University of Agder
Do not go gentle
Aston Martin Lagonda
206,427
Sportscar performance
Aston Martin Lagonda
212,733
Automotive history in action
Aston Martin Lagonda
294,945
Worth Listening To
Aston Martin Lagonda
321,008
Excellence in Every Detail
Aston Martin Lagonda
270,346
The team behind the ACCEL project
Rolls Royce
48,924
Happy Holidays
EY
66,501
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
MerchantCantos
Drowning
Surviving Economic Abuse
Media Zoo
The Gift
NHS Charities Together
Sweetshop
Invalid Opinions
International Labour Organization
Radley Yeldar
Control
Northumberland Domestic Abuse Services
Raw London
Inspiration
London 2012 Olympic Games
New Moon Television
Designing a shoe
Dr. Martens
397,622
Jacob Elordi for Burberry
Burberry
359,448
Bella Hadid for Burberry
Burberry
344,694
London floating meadow
Burberry
823,548
Gisele for Burberry
Burberry
1,048,752
Whatever It Takes
Macmillan Cancer Support
Iconoclast
Invisible Me
The Disabilities Trust
Media Zoo
Sorry (Not Sorry)
University of Agder
Do not go gentle
Aston Martin Lagonda
206,427
Sportscar performance
Aston Martin Lagonda
212,733
Automotive history in action
Aston Martin Lagonda
294,945
Worth Listening To
Aston Martin Lagonda
321,008
Excellence in Every Detail
Aston Martin Lagonda
270,346
The team behind the ACCEL project
Rolls Royce
48,924
Happy Holidays
EY
66,501
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
MerchantCantos
Drowning
Surviving Economic Abuse
Media Zoo
The Gift
NHS Charities Together
Sweetshop
Invalid Opinions
International Labour Organization
Radley Yeldar
Control
Northumberland Domestic Abuse Services
Raw London