Benchmark

Measure your brand video against your competitors.

Top Instagram brands Q4 2021

Aston Martin stormed ahead, powered by No Time To Die. Top brands in our sample of 50, ranked by likes.

q4
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Brand
Views
Likes

Top LinkedIn brands Q4 2021

Roll-Royce maintained their leadership, helped by the launch of sustainable aviation fuel (SAF). Top brands in our sample of 50, ranked by reactions.

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Reactions
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Top Instagram videos Q4 2021

It's all about Aston Martin and Bond, James Bond. Top videos in our sample of over 500, ranked by likes.

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Video
Title
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Views
Likes

Top LinkedIn videos Q4 2021

Rolls-Royce posted 2021's most popular video in our sample. Top videos, ranked by likes.

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Agency
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Reactions

Q4 2021 saw Aston Martin dominate our Instagram chart, fuelled by No Time To Die. On LinkedIn, Rolls-Royce's 'Spirit of Innovation' video attracted 7,312 reactions, the most in our sample of 3,254 videos from 2021.

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Get the big picture with The Benchmark on 100 leading UK brands.

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The Benchmark is our unique reference data set for UK brand video. We track 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month.

The Benchmark reveals patterns, trends and strategies that work, as well as those that don't.

All economic sectors
Engagement - likes/reactions
Video views
Duration
Frequency
Date
Digital dashboard and in print
By brand and individual video
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
GSK
GSK
Boots
Boots
722,284
Müller
Müller
153,543
British Airways
British Airways
390,676
Dr. Martens
Dr. Martens
945,373
Aston Martin Lagonda
Aston Martin Lagonda
2,941,123
EY
EY
Rolls Royce
Rolls Royce
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
354,766
GSK
GSK
366,852
Boots
Boots
Müller
Müller
British Airways
British Airways
Dr. Martens
Dr. Martens
Aston Martin Lagonda
Aston Martin Lagonda
195,812
EY
EY
263,646
Rolls Royce
Rolls Royce
558,335
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
Whatever It Takes
Macmillan Cancer Support
Iconoclast
Invisible Me
The Disabilities Trust
Media Zoo
Sorry (Not Sorry)
University of Agder
Do not go gentle
Aston Martin Lagonda
206,427
Sportscar performance
Aston Martin Lagonda
212,733
Automotive history in action
Aston Martin Lagonda
294,945
Worth Listening To
Aston Martin Lagonda
321,008
Excellence in Every Detail
Aston Martin Lagonda
270,346
The team behind the ACCEL project
Rolls Royce
48,924
Happy Holidays
EY
66,501
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
MerchantCantos
Drowning
Surviving Economic Abuse
Media Zoo
The Gift
NHS Charities Together
Sweetshop
Invalid Opinions
International Labour Organization
Radley Yeldar
Control
Northumberland Domestic Abuse Services
Raw London
Whatever It Takes
Macmillan Cancer Support
Iconoclast
Invisible Me
The Disabilities Trust
Media Zoo
Sorry (Not Sorry)
University of Agder
Do not go gentle
Aston Martin Lagonda
206,427
Sportscar performance
Aston Martin Lagonda
212,733
Automotive history in action
Aston Martin Lagonda
294,945
Worth Listening To
Aston Martin Lagonda
321,008
Excellence in Every Detail
Aston Martin Lagonda
270,346
The team behind the ACCEL project
Rolls Royce
48,924
Happy Holidays
EY
66,501
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
MerchantCantos
Drowning
Surviving Economic Abuse
Media Zoo
The Gift
NHS Charities Together
Sweetshop
Invalid Opinions
International Labour Organization
Radley Yeldar
Control
Northumberland Domestic Abuse Services
Raw London