Benchmark
Measure your brand video performance against the rest of your sector.
Top Instagram brands week ending 4 June 2023
Leading brands who use video, drawn from our sample of 100, ranked by Likes. For mobile, view landscape.
Top LinkedIn brands week ending 4 June 2023
Leading brands who use video, drawn from our sample of 100, ranked by Reactions. For mobile, view landscape.
Text LinkTop Instagram videos week ending 4 June 2023
Top videos drawn from our sample of over 1,000, ranked by Likes. For mobile, view landscape.
Text LinkTop LinkedIn videos week ending 4 June 2023
Top videos drawn from our sample of over 1,000, ranked by Reactions. For mobile, view landscape.
Text LinkAston Martin claim the top spot of both platforms for the third successive week, roaring ahead of the pack with some sleekly produced video in support of multiple campaigns. Meanwhile, Dr. Martens managed to climb back into the Instagram top five as AstraZeneca also returned to the LinkedIn rankings for the first time since the start of Q1 earlier in the year.
Every day, Moving Image tracks video output across the UK brand film sector, collated within the Moving Image data set. Our team visualises that data, ranking brands and videos against KPIs.
The result is an easy way to interpret high data volume, and a snapshot of the week's most successful brands and films.
What is The Benchmark?
The Benchmark is our unique reference data set for UK brand video and corporate film, part of The Moving Image Data Suite. We track 100 brands on LinkedIn and Instagram and analyse every post. That's over 1,000 videos a month.
Our innovative Dashboards help brands and producers digest this information, empowering them with the tools they need to utilise data in informing business strategy.
It's the first of its kind to help those in the brand film sector measure their performance against competitors.
