Benchmark

Measure your brand video performance against the rest of your sector.

Top Instagram brands week ending 19 March 2023

Leading brands who use video, drawn from our sample of 100, ranked by Likes. For mobile, view landscape.

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Text Link
Rank
Brand
Likes Per 1K Followers
Likes

Top LinkedIn brands week ending 19 March 2023

Leading brands who use video, drawn from our sample of 100, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Brand
Reactions Per 1K Followers
Reactions

Top Instagram videos week ending 19 March 2023

Top videos drawn from our sample of over 1,000, ranked by Likes. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
Reactions Per 1K Followers
Likes Per 1K Followers
Likes

Top LinkedIn videos week ending 19 March 2023

Top videos drawn from our sample of over 1,000, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
This is some text inside of a div block.
Reactions Per 1K Followers
Reactions

Every day, Moving Image tracks video output across the UK brand film sector, collated within the Moving Image data set. Our team visualises the data, and ranks brands and videos against KPIs.

The result is an easy way to interpret high data volumes, and a snapshot of the week's most successful brands and films.

The Benchmark is our unique reference data set for UK brand video and corporate film. We track 100 brands on LinkedIn and Instagram and analyse every post. That's over 1,000 videos a month.

The Benchmark reveals patterns, trends and strategies that work, as well as those that don't.

For unique insights that make your video budget go further, download our reports and get your bespoke dashboard.

All economic sectors
Engagement - likes/reactions
Video views
Duration
Frequency
Date
Digital dashboard and in print
By brand and individual video
The Awards Report 2021

Rankings and analysis of 2021’s most prestigious awards winners in brand video and corporate film. The best films, brands and producers.

Get yours now
The Brand Film Industry Report 2020

The definitive report on the UK Brand Film Industry. All the data on a major hidden sector of the UK screen industry.

Download now
Get your brand's benchmark - free of charge.

Tell us which brands you want to compare against, and we will deliver a tailored benchmark to your inbox.

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Get the big picture with The Benchmark on 100 leading UK brands.

See how leading brands like Rolls-Royce, Aston Martin and Unilever get stellar results.

Download now
Wagamama
Wagamama
258.91
130,377
Natwest
Natwest
NHS England
NHS England
Rio Tinto
Rio Tinto
Knight Frank
Knight Frank
5.29
4,733
National Grid
National Grid
Savills
Savills
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
B.T
B.T
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
15.07
5,365
Barclays
Barclays
Vodafone
Vodafone
Burberry
Burberry
3.30
6,276,605
463,377
859,984
Tesla
Tesla
Anglo American
Anglo American
Dyson
Dyson
1.40
846,492
5,367
42,969
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
2.16
32,365
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
GSK
GSK
Boots
Boots
1.10
722,284
11,797
36,019
Müller
Müller
153,543
38,095
British Airways
British Airways
2.19
578,361
390,676
7,480
74,837
43,978
Dr. Martens
Dr. Martens
5.73
1,402,481
945,373
103,034
163,335
136,399
Aston Martin Lagonda
Aston Martin Lagonda
1.69
1,410,740
2,941,123
36,877
421,314
756,769
EY
EY
Rolls Royce
Rolls Royce
51.60
9,645
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
4,648
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
8.93
3,753
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
Wagamama
Wagamama
Natwest
Natwest
1.49
1,632
NHS England
NHS England
1.46
1,918
Rio Tinto
Rio Tinto
0.85
3,337
Knight Frank
Knight Frank
National Grid
National Grid
3.38
2,734
Savills
Savills
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
B.T
B.T
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
Barclays
Barclays
1.90
2,590
Vodafone
Vodafone
Burberry
Burberry
2.23
2,127
Tesla
Tesla
Anglo American
Anglo American
16,026
Dyson
Dyson
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
0.16
354,766
2,899
19,491
GSK
GSK
336,552
41,868
22,019
Boots
Boots
Müller
Müller
British Airways
British Airways
Dr. Martens
Dr. Martens
Aston Martin Lagonda
Aston Martin Lagonda
2.35
195,812
2,560
12,272
14,467
EY
EY
0.15
263,646
15,236
20,634
15,684
Rolls Royce
Rolls Royce
0.98
558,335
7,552
18,080
27,773
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
3.30
39,478
BP
BP
0.46
9,104
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
0.21
1,320
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
0.04
7,860
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
#Burberry
Burberry
0.70
14,039
DM's x BT21
Dr. Martens
9.79
29,357
A new creative expression
Burberry
0.70
1.72
14,039
1,649
This is Aps' story
Shell
0.21
1,500
Acceleration beyond comprehension
Aston Martin Lagonda
1.48
16,102
A road car with unmatched track dynamism.
Aston Martin Lagonda
28
21,068
Autumn Winter Show 2023
Burberry
2.23
2,127
Mogalakwena safety
Anglo American
1.30
1,368
How do you care for your Docs?
Dr. Martens
3.41
10,227
Limited more by pilot, than machine
Aston Martin Lagonda
1.16
12,591
Apache hydraulics, for the road
Aston Martin Lagonda
2.07
22,561
Doc illustration and design
Dr. Martens
1.34
4,021
A380 roaring overhead
British Airways
12.78
14,478
Silja Campaign Video
MSD Sharpe & Dohme GmbH
Inspiration
London 2012 Olympic Games
Designing a shoe
Dr. Martens
397,622
50,745
Jacob Elordi for Burberry
Burberry
359,448
73,469
Bella Hadid for Burberry
Burberry
344,694
89,498
London floating meadow
Burberry
823,548
116,135
Gisele for Burberry
Burberry
1,048,752
143,846
Showtime!
Qatar Foundation
Whatever It Takes
Macmillan Cancer Support
A Love/Hate Relationship
Breast Cancer Now
What It Takes
Ahmad Tea
Invisible Me
The Disabilities Trust
Sorry (Not Sorry)
University of Agder
Bring Your Fire
Dragons Rugby
Are You Listening?
Leicestershire Police
Watch Hunger Stop
Michael Kors
Do not go gentle
Aston Martin Lagonda
206,427
59,286
Sportscar performance
Aston Martin Lagonda
212,733
69,376
Automotive history in action
Aston Martin Lagonda
294,945
76,664
Worth Listening To
Aston Martin Lagonda
321,008
84,133
Excellence in Every Detail
Aston Martin Lagonda
270,346
95,502
The team behind the ACCEL project
Rolls Royce
48,924
2,952
Happy Holidays
EY
66,501
4,561
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
Just Ask
Amazon
Drowning
Surviving Economic Abuse
The Gift
NHS Charities Together
#Burberry
Burberry
0.70
14,039
DM's x BT21
Dr. Martens
9.79
29,357
A new creative expression
Burberry
0.70
1.72
14,039
1,649
This is Aps' story
Shell
0.21
1,500
Acceleration beyond comprehension
Aston Martin Lagonda
1.48
16,102
A road car with unmatched track dynamism.
Aston Martin Lagonda
28
21,068
Autumn Winter Show 2023
Burberry
2.23
2,127
Mogalakwena safety
Anglo American
1.30
1,368
How do you care for your Docs?
Dr. Martens
3.41
10,227
Limited more by pilot, than machine
Aston Martin Lagonda
1.16
12,591
Apache hydraulics, for the road
Aston Martin Lagonda
2.07
22,561
Doc illustration and design
Dr. Martens
1.34
4,021
A380 roaring overhead
British Airways
12.78
14,478
Silja Campaign Video
MSD Sharpe & Dohme GmbH
Inspiration
London 2012 Olympic Games
Designing a shoe
Dr. Martens
397,622
50,745
Jacob Elordi for Burberry
Burberry
359,448
73,469
Bella Hadid for Burberry
Burberry
344,694
89,498
London floating meadow
Burberry
823,548
116,135
Gisele for Burberry
Burberry
1,048,752
143,846
Showtime!
Qatar Foundation
Whatever It Takes
Macmillan Cancer Support
A Love/Hate Relationship
Breast Cancer Now
What It Takes
Ahmad Tea
Invisible Me
The Disabilities Trust
Sorry (Not Sorry)
University of Agder
Bring Your Fire
Dragons Rugby
Are You Listening?
Leicestershire Police
Watch Hunger Stop
Michael Kors
Do not go gentle
Aston Martin Lagonda
206,427
59,286
Sportscar performance
Aston Martin Lagonda
212,733
69,376
Automotive history in action
Aston Martin Lagonda
294,945
76,664
Worth Listening To
Aston Martin Lagonda
321,008
84,133
Excellence in Every Detail
Aston Martin Lagonda
270,346
95,502
The team behind the ACCEL project
Rolls Royce
48,924
2,952
Happy Holidays
EY
66,501
4,561
Let's Talk About Suicide
James Wentworth-Stanley Memorial Fund
Just Ask
Amazon
Drowning
Surviving Economic Abuse
The Gift
NHS Charities Together