Benchmark

Measure your brand video performance against the rest of your sector.

Top Instagram brands week ending 1 October 2023

Leading brands who use video, drawn from our sample of 100, ranked by Likes. For mobile, view landscape.

q1
Text Link
Rank
Brand
Likes Per 1K Followers
Likes

Top LinkedIn brands week ending 1 October 2023

Leading brands who use video, drawn from our sample of 100, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Brand
Reactions Per 1K Followers
Reactions

Top Instagram videos week ending 1 October 2023

Top videos drawn from our sample of over 1,000, ranked by Likes. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
Reactions Per 1K Followers
Likes Per 1K Followers
Likes

Top LinkedIn videos week ending 1 October 2023

Top videos drawn from our sample of over 1,000, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
This is some text inside of a div block.
Reactions Per 1K Followers
Reactions

"PwC secured the top spot in our LinkedIn rankings this week, aided by some insightful video focused on the company’s commitment to sustainability. Instagram saw Dr Martens storm into first place with its signature variety of promotional video, short-but-sweet? More like short-and-effective. "

-

Every day, Moving Image tracks video output across the UK brand film sector, collated within the Moving Image data set. Our team visualises that data, ranking brands and videos against KPIs.
The result is an easy way to interpret high data volume, and a snapshot of the week's most successful brands and films.



What is The Benchmark?

The Benchmark is our unique reference data set for UK brand video and corporate film, part of The Moving Image Data Suite. We track 100 brands on LinkedIn and Instagram and analyse every post. That's over 1,000 videos a month.

Our innovative Dashboards help brands and producers digest this information, empowering them with the tools they need to utilise data in informing business strategy.

It's the first of its kind to help those in the brand film sector measure their performance against competitors.

Get Your Benchmark
All economic sectors
Engagement: Likes, Reactions, Sentiment, Topic Modelling, Trends
Video views
Duration
Frequency
Date
Digital dashboard and in print
By brand and individual video
Compass Group
Compass Group
Innocent Drinks
Innocent Drinks
Sage
Sage
British Land
British Land
Oxfam
Oxfam
Marshalls
Marshalls
Taylor Wimpy
Taylor Wimpy
Landsec
Landsec
Q Scaffolding
Q Scaffolding
Wimbledon Museum
Wimbledon Museum
Octopus Energy
Octopus Energy
BPEA
BPEA
Savills Investment Management
Savills Investment Management
CAIS
CAIS
KPMG
KPMG
Gaslog
Gaslog
Totally Money
Totally Money
Markel
Markel
Santander
Santander
Meggitt
Meggitt
Colliers
Colliers
Applied Composites
Applied Composites
Insight
Insight
UNUM
UNUM
Majorel
Majorel
Gate One
Gate One
CIPFA
CIPFA
Recycling Lives
Recycling Lives
Taylor Wessing
Taylor Wessing
Post Office Ltd
Post Office Ltd
Schroders
Schroders
Helly Hansen
Helly Hansen
American Magic
American Magic
Birmingham 2022 Commonwealth Games
Birmingham 2022 Commonwealth Games
Postman
Postman
WhatsApp
WhatsApp
Elsevier
Elsevier
Education Above All
Education Above All
BBK Foundation
BBK Foundation
Not On The High Street
Not On The High Street
Bowel Research UK
Bowel Research UK
GN Hearing
GN Hearing
Museum of London
Museum of London
Irwin Mitchell
Irwin Mitchell
Standard Chartered Bank
Standard Chartered Bank
Shelter
Shelter
BAE Systems
BAE Systems
WPP
WPP
Petrofac
Petrofac
Tesco
Tesco
Reckitt
Reckitt
National Crime Agency
National Crime Agency
Next
Next
0.72
9,172
Ocado
Ocado
5.87
4,603
Raspberry Pi
Raspberry Pi
32.08
9,411
Smith & Nephew
Smith & Nephew
Wagamama
Wagamama
4.47
5,624
Natwest
Natwest
NHS England
NHS England
Rio Tinto
Rio Tinto
Knight Frank
Knight Frank
8.13
4,464
National Grid
National Grid
Savills
Savills
19.74
16,502
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
BT
BT
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
34.45
13,739
Barclays
Barclays
Vodafone
Vodafone
48.20
20,951
Burberry
Burberry
0.56
6,276,605
11,185
859,984
Tesla
Tesla
Anglo American
Anglo American
Dyson
Dyson
3.60
18,389
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
1.77
7,114
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
GSK
GSK
Boots
Boots
0.81
722,284
6,153
36,019
Müller
Müller
153,543
38,095
British Airways
British Airways
8.74
390,676
31,097
43,978
Dr. Martens
Dr. Martens
6.72
945,373
60,431
136,399
Aston Martin Lagonda
Aston Martin Lagonda
1.58
2,941,123
17,623
756,769
EY
EY
Rolls Royce
Rolls Royce
Compass Group
Compass Group
Innocent Drinks
Innocent Drinks
Sage
Sage
British Land
British Land
Oxfam
Oxfam
Marshalls
Marshalls
Taylor Wimpy
Taylor Wimpy
Landsec
Landsec
Q Scaffolding
Q Scaffolding
Wimbledon Museum
Wimbledon Museum
Octopus Energy
Octopus Energy
BPEA
BPEA
Savills Investment Management
Savills Investment Management
CAIS
CAIS
KPMG
KPMG
Gaslog
Gaslog
Totally Money
Totally Money
Markel
Markel
Santander
Santander
Meggitt
Meggitt
Colliers
Colliers
Applied Composites
Applied Composites
Insight
Insight
UNUM
UNUM
Majorel
Majorel
Gate One
Gate One
CIPFA
CIPFA
Recycling Lives
Recycling Lives
Taylor Wessing
Taylor Wessing
Post Office Ltd
Post Office Ltd
Schroders
Schroders
Helly Hansen
Helly Hansen
American Magic
American Magic
Birmingham 2022 Commonwealth Games
Birmingham 2022 Commonwealth Games
Postman
Postman
WhatsApp
WhatsApp
Elsevier
Elsevier
Education Above All
Education Above All
BBK Foundation
BBK Foundation
Not On The High Street
Not On The High Street
Bowel Research UK
Bowel Research UK
GN Hearing
GN Hearing
Museum of London
Museum of London
Irwin Mitchell
Irwin Mitchell
Standard Chartered Bank
Standard Chartered Bank
Shelter
Shelter
BAE Systems
BAE Systems
2.65
1,931
WPP
WPP
Petrofac
Petrofac
0.75
2,849
Tesco
Tesco
Reckitt
Reckitt
0.82
1,917
National Crime Agency
National Crime Agency
1.90
2,472
Next
Next
Ocado
Ocado
Raspberry Pi
Raspberry Pi
Smith & Nephew
Smith & Nephew
0.47
2,282
Wagamama
Wagamama
Natwest
Natwest
0.79
1,380
NHS England
NHS England
2.15
5,844
Rio Tinto
Rio Tinto
1.34
3,185
Knight Frank
Knight Frank
National Grid
National Grid
3.11
2,032
Savills
Savills
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
0.96
4,248
BT
BT
2.03
1,290
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
0.65
1,587
Jaguar Land Rover
Jaguar Land Rover
1.34
2,455
INEOS
INEOS
8.57
1,630
Barclays
Barclays
1.68
2,365
Vodafone
Vodafone
Burberry
Burberry
1.34
1,360
Tesla
Tesla
Anglo American
Anglo American
16,026
Dyson
Dyson
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
0.14
354,766
2,530
19,491
GSK
GSK
336,552
41,868
22,019
Boots
Boots
Müller
Müller
British Airways
British Airways
Dr. Martens
Dr. Martens
Aston Martin Lagonda
Aston Martin Lagonda
195,812
14,467
EY
EY
0.05
263,646
1,883
15,684
Rolls Royce
Rolls Royce
0.65
558,335
1,811
27,773
Open Spaces
Burberry
Where Town meets Country
Wimbledon Museum
Recycling Lives
Recycling Lives
Save Our Cash
Post Office Ltd
And Not Or
BP
0.30
1,066
Summer 2024 #Burberry
Burberry
1.34
1,360
'The Boxer' with Delicious Orie
Birmingham 2022 Commonwealth Games
Calling Attendance
Education Above All
ELEVEN
Museum of London
Moni Campaign Film
MSD Sharpe & Dohme GmbH
Ron's Story
Irwin Mitchell
Why MJ matters
BP
0.59
2,034
World day of cultural diversity
Standard Chartered Bank
And, not or.
BP
0.81
2,795
Beijing we’re back!
British Airways
HSBC PRIDE
HSBC
0.48
1,603
No mere GT
Aston Martin Lagonda
DB12. The World's First Super Tourer
Aston Martin Lagonda
6.27
2,374
Open Spaces
Burberry
Where Town meets Country
Wimbledon Museum
Recycling Lives
Recycling Lives
Save Our Cash
Post Office Ltd
'The Boxer' with Delicious Orie
Birmingham 2022 Commonwealth Games
Calling Attendance
Education Above All
ELEVEN
Museum of London
Moni Campaign Film
MSD Sharpe & Dohme GmbH
Ron's Story
Irwin Mitchell
Sharp steering. Amazing ground grip.
Aston Martin Lagonda
7.21
79,686
World day of cultural diversity
Standard Chartered Bank
Beijing we’re back!
British Airways
5.03
5,809
This, is no mere GT. This is finer.
Aston Martin Lagonda
1.54
16,904
This, is no mere GT. This is Bolder.
Aston Martin Lagonda
1.68
18,398
Hello @istanbulsabihagokcen
British Airways
7.61
8,779
DM's x KING NERD
Dr. Martens
5.96
17,885
Empowering. Class-leading. Intuitive. DB12.
Aston Martin Lagonda
4.68
51,235
Grand is not enough. This will be bolder.
Aston Martin Lagonda
1.73
18,896
11:01pm BST today. Grand is not enough.
Aston Martin Lagonda
2.52
27,551
No mere GT
Aston Martin Lagonda
9.14
99,931