Benchmark

Measure your brand video performance against the rest of your sector.

Top Instagram brands week ending 4 June 2023

Leading brands who use video, drawn from our sample of 100, ranked by Likes. For mobile, view landscape.

q1
Text Link
Rank
Brand
Likes Per 1K Followers
Likes

Top LinkedIn brands week ending 4 June 2023

Leading brands who use video, drawn from our sample of 100, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Brand
Reactions Per 1K Followers
Reactions

Top Instagram videos week ending 4 June 2023

Top videos drawn from our sample of over 1,000, ranked by Likes. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
Reactions Per 1K Followers
Likes Per 1K Followers
Likes

Top LinkedIn videos week ending 4 June 2023

Top videos drawn from our sample of over 1,000, ranked by Reactions. For mobile, view landscape.

Text Link
Rank
Video
Title
Brand
This is some text inside of a div block.
Reactions Per 1K Followers
Reactions

Aston Martin claim the top spot of both platforms for the third successive week, roaring ahead of the pack with some sleekly produced video in support of multiple campaigns. Meanwhile, Dr. Martens managed to climb back into the Instagram top five as AstraZeneca also returned to the LinkedIn rankings for the first time since the start of Q1 earlier in the year.



Every day, Moving Image tracks video output across the UK brand film sector, collated within the Moving Image data set. Our team visualises that data, ranking brands and videos against KPIs.
The result is an easy way to interpret high data volume, and a snapshot of the week's most successful brands and films.


What is The Benchmark?

The Benchmark is our unique reference data set for UK brand video and corporate film, part of The Moving Image Data Suite. We track 100 brands on LinkedIn and Instagram and analyse every post. That's over 1,000 videos a month.

Our innovative Dashboards help brands and producers digest this information, empowering them with the tools they need to utilise data in informing business strategy.

It's the first of its kind to help those in the brand film sector measure their performance against competitors.

Get Your Benchmark
All economic sectors
Engagement - likes/reactions
Video views
Duration
Frequency
Date
Digital dashboard and in print
By brand and individual video
WPP
WPP
Petrofac
Petrofac
Tesco
Tesco
Reckitt
Reckitt
National Crime Agency
National Crime Agency
Next
Next
0.97
9,899
Ocado
Ocado
5.87
4,603
Raspberry Pi
Raspberry Pi
10.02
8,701
Smith & Nephew
Smith & Nephew
Wagamama
Wagamama
4.47
5,624
Natwest
Natwest
NHS England
NHS England
Rio Tinto
Rio Tinto
Knight Frank
Knight Frank
8.13
4,464
National Grid
National Grid
Savills
Savills
19.74
16,502
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
BT
BT
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
Jaguar Land Rover
Jaguar Land Rover
INEOS
INEOS
19.33
4,677
Barclays
Barclays
Vodafone
Vodafone
Burberry
Burberry
0.80
6,276,605
16,034
859,984
Tesla
Tesla
Anglo American
Anglo American
Dyson
Dyson
1.63
6,521
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
1.47
10,333
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
GSK
GSK
Boots
Boots
1.57
722,284
13,543
36,019
Müller
Müller
153,543
38,095
British Airways
British Airways
4.11
390,676
14,241
43,978
Dr. Martens
Dr. Martens
4.24
945,373
25,423
136,399
Aston Martin Lagonda
Aston Martin Lagonda
2.69
2,941,123
88,420
756,769
EY
EY
Rolls Royce
Rolls Royce
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
BP
BP
4,648
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
Shell
Shell
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
WPP
WPP
Petrofac
Petrofac
0.75
2,849
Tesco
Tesco
Reckitt
Reckitt
0.82
1,917
National Crime Agency
National Crime Agency
1.90
2,472
Next
Next
Ocado
Ocado
Raspberry Pi
Raspberry Pi
Smith & Nephew
Smith & Nephew
0.47
2,282
Wagamama
Wagamama
Natwest
Natwest
1.49
1,632
NHS England
NHS England
1.46
1,918
Rio Tinto
Rio Tinto
1.34
3,185
Knight Frank
Knight Frank
National Grid
National Grid
3.38
2,734
Savills
Savills
Sign Health
Sign Health
Severn Trent
Severn Trent
MSD Sharpe & Dohme GmbH
MSD Sharpe & Dohme GmbH
Alchemy Films
Alchemy Films
Glencore
Glencore
0.96
4,248
BT
BT
1.46
2,687
London 2012 Olympic Games
London 2012 Olympic Games
Network Rail
Network Rail
1.72
2,287
Jaguar Land Rover
Jaguar Land Rover
1.34
2,455
INEOS
INEOS
Barclays
Barclays
1.68
2,365
Vodafone
Vodafone
Burberry
Burberry
2.18
2,130
Tesla
Tesla
Anglo American
Anglo American
16,026
Dyson
Dyson
1.80
1,859
Qatar Foundation
Qatar Foundation
Macmillan Cancer Support
Macmillan Cancer Support
Breast Cancer Now
Breast Cancer Now
Ahmad Tea
Ahmad Tea
The Disabilities Trust
The Disabilities Trust
The Times
The Times
University of Agder
University of Agder
Dragons Rugby
Dragons Rugby
Leicestershire Police
Leicestershire Police
Diageo
Diageo
Michael Kors
Michael Kors
Tabasco
Tabasco
Astrazeneca
Astrazeneca
0.12
354,766
1,511
19,491
GSK
GSK
336,552
41,868
22,019
Boots
Boots
Müller
Müller
British Airways
British Airways
Dr. Martens
Dr. Martens
Aston Martin Lagonda
Aston Martin Lagonda
1.68
195,812
3,832
14,467
EY
EY
0.16
263,646
4,665
15,684
Rolls Royce
Rolls Royce
2.72
558,335
3,616
27,773
Santa Cruz Bicycles
Santa Cruz Bicycles
James Wentworth-Stanley Memorial Fund
James Wentworth-Stanley Memorial Fund
HSBC
HSBC
0.48
1,603
BP
BP
0.64
2,180
Amazon
Amazon
Pinn
Pinn
Surviving Economic Abuse
Surviving Economic Abuse
Code Red
Code Red
NHS Charities Together
NHS Charities Together
Bodyform
Bodyform
FAIRR Initiative
FAIRR Initiative
PwC
PwC
0.18
1,866
Shell
Shell
0.43
2,721
International Labour Organization
International Labour Organization
Clarks
Clarks
Audi
Audi
Unilever
Unilever
0.06
5,318
Arsenal
Arsenal
Northumberland Domestic Abuse Services
Northumberland Domestic Abuse Services
Phoebe Flatley
Phoebe Flatley
Deontae Ernser
Deontae Ernser
Apple
Apple
Coke
Coke
Lacoste
Lacoste
HSBC PRIDE
HSBC
0.48
1,603
No mere GT
Aston Martin Lagonda
DB12. The World's First Super Tourer
Aston Martin Lagonda
6.27
2,374
A Burberry Summer.
Burberry
2.18
2,130
Valhalla.
Aston Martin Lagonda
5.70
2,153
Valhalla
Aston Martin Lagonda
4.76
1,792
A Burberry Summer
Burberry
1.95
1,897
A Royal Welcome
British Airways
1Q Results 2023
HSBC
0.57
1,931
# Burberry
Burberry
The Original Safety Briefing
British Airways
3.93
2,923
Happy Easter
Barclays
1.33
1,844
Happy Easter from Barclays
Barclays
1.14
1,581
A DAY IN THE LIFE
Barclays
0.83
1,145
No limitations. No two the same.
Aston Martin Lagonda
4.02
1,489
#burberry
Burberry
An exemplary ride.
Aston Martin Lagonda
A new creative expression
Burberry
2.19
2,106
The world's first T-pylons
National Grid
15.32
3,163
@JohnGlacier
Burberry
#Burberry
Burberry
DM's x BT21
Dr. Martens
Hello @istanbulsabihagokcen
British Airways
7.61
8,779
DM's x KING NERD
Dr. Martens
5.96
17,885
Empowering. Class-leading. Intuitive. DB12.
Aston Martin Lagonda
4.68
51,235
Grand is not enough. This will be bolder.
Aston Martin Lagonda
1.73
18,896
11:01pm BST today. Grand is not enough.
Aston Martin Lagonda
2.52
27,551
No mere GT
Aston Martin Lagonda
9.14
99,931
Grand is not enough. This will be sharper.
Aston Martin Lagonda
1.08
11,829
Grand is not enough. This will be fiercer.
Aston Martin Lagonda
1.58
17,207
Grand is not enough. This will be purer.
Aston Martin Lagonda
2.13
23,254
Valhalla.
Aston Martin Lagonda
Valhalla
Aston Martin Lagonda
Power. Driven. @lance_stroll x @miamidolphins
Aston Martin Lagonda
20.9
22,847
Introducing the DBX707 AMR23 Edition
Aston Martin Lagonda
3.79
41,337
A Royal Welcome
British Airways
8.38
9,621
We made a #RaspberryPi watch!
Raspberry Pi
15.06
4,360
# Burberry
Burberry
0.45
8,930
Happy Easter
Barclays
#burberry
Burberry
0.59
11,892
An exemplary ride.
Aston Martin Lagonda
1.25
13,601
@JohnGlacier
Burberry
0.29
5,892
The Bethan is here to stay.
Dr. Martens
14.58
43,704
#Burberry
Burberry
0.70
14,039
DM's x BT21
Dr. Martens
9.79
29,357