'Have You Got The Guts' by Bladonmore for Bowel Research UK is a series of fascinating videos that see patients, researchers and healthcare professionals meet to raise awareness over the stigma of silence surrounding the research of bowel diseases.
Filmed in an interview format, the four films shed light on how airing patient and practitioner stories can be a potent weapon against ignorance or fear of a crucial field in research. The general public's tendency to avoid or ignore potentially uncomfortable subjects is highlighted as often the first and most significant barrier to progress. Therefore, an intimate brand film that acts as a blueprint for how these discussions take place is a perceptive choice to illuminate any gaps in audiences' collective knowledge.
Drawing particular attention to the human impacts of keeping quiet, funding isolation and the personal motivations behind why some choose this field of research, Bladonmore deftly uses the interview trope to contravene it. 'Have You Got The Guts' works because it enlists each interviewee as also the host, also just a human being. Leaving us to focus on the power of a good conversation, and that's not scary at all is it?