No More Red

Iris London
We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.
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Brand
Arsenal
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An Iris London production, 'No More Red' sets out Arsenal's knife crime initiative. With the support of famous faces such as Ian Wright and Idris Elba, and in partnership with Adidas, the campaign aims to tackle the root causes of youth violence. Arsenal hopes to achieve this by creating and refurbishing safe spaces for young people to play football, launching a mentoring programme for those who are doing valuable work in their communities, and providing access to its talent network, which offers training, quality spaces, positive role models, and opportunity for young people.

An Iris London production, 'No More Red' sets out Arsenal's knife crime initiative. With the support of famous faces such as Ian Wright and Idris Elba, and in partnership with Adidas, the campaign aims to tackle the root causes of youth violence. Arsenal hopes to achieve this by creating and refurbishing safe spaces for young people to play football, launching a mentoring programme for those who are doing valuable work in their communities, and providing access to its talent network, which offers training, quality spaces, positive role models, and opportunity for young people.

Iris London
We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.
See Profile
Client
Arsenal
Awards
No items found.

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