Get Creative With Your Surroundings

Cut Media
Real sport, real stories. We partner with brands and athletes to create audience-first content campaigns.
See Profile
Brand
Santa Cruz Bicycles
Awards
Brand Film Awards 2021

‘Get Creative With Your Surroundings’ is a Cut Media production. Originally planned to be an adventurous road trip through Greece starring Santa Cruz's top athletes, the project needed radical revision as the Covid-19 lockdown was imposed. It ended up featuring a miniature replica model of a Santa Cruz bike with props and a set built in a back garden in Glasgow. It currently has over 34 million views on YouTube alone, highlighting the possibilities of creativity and innovation in the face of challenges.

‘Get Creative With Your Surroundings’ is a Cut Media production. Originally planned to be an adventurous road trip through Greece starring Santa Cruz's top athletes, the project needed radical revision as the Covid-19 lockdown was imposed. It ended up featuring a miniature replica model of a Santa Cruz bike with props and a set built in a back garden in Glasgow. It currently has over 34 million views on YouTube alone, highlighting the possibilities of creativity and innovation in the face of challenges.

Cut Media
Real sport, real stories. We partner with brands and athletes to create audience-first content campaigns.
See Profile
Client
Santa Cruz Bicycles
Awards
Brand Film Awards 2021

Want to add your projects?