Get Creative With Your Surroundings

Cut Media
Real sport, real stories. We partner with brands and athletes to create audience-first content campaigns.
See Profile
Brand
Santa Cruz Bicycles
Awards
Brand Film Awards 2021

‘Get Creative With Your Surroundings’ is a Cut Media production. Originally planned to be an adventurous road trip through Greece starring Santa Cruz's top athletes, the project needed radical revision as the Covid-19 lockdown was imposed. It ended up featuring a miniature replica model of a Santa Cruz bike with props and a set built in a back garden in Glasgow. It currently has over 34 million views on YouTube alone, highlighting the possibilities of creativity and innovation in the face of challenges.

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Cut Media
Real sport, real stories. We partner with brands and athletes to create audience-first content campaigns.
See Profile
Client
Santa Cruz Bicycles
Awards
Brand Film Awards 2021

‘Get Creative With Your Surroundings’ is a Cut Media production. Originally planned to be an adventurous road trip through Greece starring Santa Cruz's top athletes, the project needed radical revision as the Covid-19 lockdown was imposed. It ended up featuring a miniature replica model of a Santa Cruz bike with props and a set built in a back garden in Glasgow. It currently has over 34 million views on YouTube alone, highlighting the possibilities of creativity and innovation in the face of challenges.

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