This fan engagement film aims to boost morale and ignite the support the team needed to begin an upward streak.
Set to a powerful and stirring monologue read by former Welsh rugby player Eddie Butler, this film by Affixxius Film for Dragons Rugby club, takes us on a journey of passion for rugby, passion for community, and the tribalism that comes with it. Snapshots of real fans standing with stoic pride are intercut with dynamic and intense footage of the Dragon’s players. The film uses pace and rising tension to create an incredibly rousing piece that puts fire in the viewers belly.
Martyn Bicknell, Head of Marketing and Communications for Dragons Rugby, said: “We were delighted with the work of Affixxius in producing the Bring Your Fire film and the response we had from supporters when it was first launched, and every time it’s been published since, has always generated real positivity."